Link Equity Explained
Today I was asked to explain what link equity is all about. So, here is link equity explained in layman’s terms! Think of your website as a water park. The water is SEO power. Some big waterslides bring in TONS of seo power from outside, into your pools. This is like a huge site like the BBC or University of Queensland, or Department of Education giving you an equity carrying link. You then pass that water from the big pool into the toddler wading pool. That’s like a home page passing a blog entry some equity via a link. Maybe there’s a garden hose too – this is a little website like a mate’s website, which has linked to you, it’s passing you SEO power but not as much as the GIANT website….
No Follow Links
Imagine that there are also waterslides that aren’t operating. They’re not passing you any water but they are getting customers through the door just by being there because their presence acts as advertising for you – or because their very presence makes you trustworthy in the eyes of the waterslide police (Google). This is a no follow link.
Peeing in the Link Pool
When you pay an SEO company that is dodgy, they wee down your waterslide. If they’re super dodgy over a long period of time, the pee fills up your pools and nobody comes to your water park anymore – because the waterslide police (Google) determines that you are full of piss. You have to clean up or shut down.
That’s link equity explained in layman’s terms. Hope that helps